Demand Generation Blogs
Lead generation, demand generation and sales alignment: how to build a pipeline that turns into revenue, and measure what matters.
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How to Measure Fractional Marketing: The 7 Numbers Your Board Cares About
Signing up users is only half the battle. These fractional marketing plays help EdTech companies turn new sign-ups into active, engaged learners.
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What Your Sales Team Wishes Marketing Understood (And How Fractional Teams Bridge the Gap)
The friction between sales and marketing costs more than most companies realize. Here's what your sales team actually needs from marketing, and how fractional teams build the alignment that closes more deals.
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Why Your Lead Gen Metrics Are Lying to You
If your lead gen metrics look healthy but your pipeline doesn't, the metrics are the problem. Learn which numbers actually predict revenue and which ones are just noise.
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What Your Sales Team Wishes Marketing Understood (And How Fractional Teams Bridge the Gap)
If you’ve ever heard your sales team say, “These leads aren’t great,” while marketing insists, “We’re hitting our numbers,” you don’t have a performance problem. You have a disconnect problem.
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Bridging the Gap: Why Sales and Marketing Alignment is the Growth Multiplier You’re Missing
Struggling with stalled growth? The friction between your sales and marketing teams is likely costing you revenue. Learn how to bridge the gap, align your teams, and unlock the growth multiplier you've been missing.
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Lead Generation vs Demand Generation: Choosing the Right Approach
Navigating the world of marketing strategies can feel like a maze, especially when you're trying to decipher lead generation vs demand...